Personal attractiveness or magnetism that promotes the ability to influence others.
Charisma is personal attractiveness or magnetism that promotes individual influence on others. Great leaders across the ages who were able to motivate and inspire great numbers of people are said to have had high charisma attributes. The power of persuasion and the ability to lead are invaluable resources for engaging in social interactions, regardless of career path. In the universe of EVE, this attribute is essential for maintaining positive standings with political entities such as factions, corporations and police forces. Although it influences fewer skills than any other attribute, Charisma is essential for aspiring CEOs, fleet commanders and business tycoons. Skills that require Charisma as a primary attribute include Leadership, Social and Trade. The main secondary attribute skill is Corporation Management.
notes: Charisma does not increase the chances of achieving success during the application of skills, only how quickly the skills that depend on it are trained.